As I sift through the sea of information on the web about Marketing, this is a dorky past time, I have come to realize that Marketing is truly an attitude, not an activity. According to Webster’s dictionary, attitude is:
“manner, disposition, feeling, position, etc., with regard to a person or thing; tendency or orientation, esp. of the mind: a negative attitude; group attitudes.”
Wouldn’t you agree that without marketing brings life to products, establishes value, and helps create market permanence? Sure, the company behind the product requires action, however, the feeling or position a product evokes is what we remember in the long term.
Think about it - marketing as an attitude and not an action. Love it, don’t ya?
Make sure you take time to visit The Container Store Grand Opening this weekend! Shop till you drop for a great cause; The Container Store is giving 10% of their proceeds to Junior League of Raleigh!
Check out the attached flier and the attached map!
See you there!
Beth Green
Today’s Homeowner with Danny Lipford is a TV show based out of Alabama that airs locally on NBC Sunday mornings. Danny is an expert remodeling contractor and provides great tips and tricks to help today’s homeowners stay up-to-date with the latest trends in home design and provides resources to assist in large or small home projects.
Today’s episode provides a great perspective on how to build Green and create a beautiful and thoughtful environment. Check out the pics and you can buy a CD of the episode online:
Building Green with Danny Lipford
P.S. Last Sunday they shared out takes of the show and I laughed until I cried. Dorky? Probably!
Yours Truly,
Beth Green
I’m just a girl with a big heart, who laughs hard, smiles sweet and can love like no other. My only pursuit in life is to use my mind, express myself and laugh. Lots of love and laughter. I remember my mom always telling me:
“Find a guy who calls you beautiful instead of hot, who calls you back when you hang up on him, who will lie under the stars and listen to your heartbeat, or will stay awake just to watch you sleep… wait for the boy who kisses your forehead, who wants to show you off to the world when you are in sweats, who holds your hand in front of his friends, who thinks you’re just as pretty without makeup on. One who is constantly reminding you of how much he cares and how lucky his is to have you…. The one who turns to his friends and says, ‘that’s her.’”
This makes my heart swirl….
Please join me in an effort to award the local BackPack Buddies program $50,000 through the efforts of Junior League of Raleigh and The Pepsi Refresh Project (information pulled from Junior League Pepsi Refresh Project submission):
- Provide nutritional meals weekly for 126 children for school year
- Educate at-risk children about the importance of healthy eating
- Reduce hunger for children attending Wake County schools
- Partner with Interfaith Food Shuttle and Wake County Schools
Need more information? See below…..
Overview
Over 98,000 children in Wake County, NC do not have access at all times to enough food for an active, healthy lifestyle. We want to change this circumstance. Help us raise $350 per child to provide backpacks filled with 6 nutritious meals and 2 snacks to take home on the weekends. $50,000 will feed 126 kids and their families via the BackPack Buddies program over the next school year. The Junior League of Raleigh has 1,900 volunteers that will support packing and distributing the backpacks weekly to the children identified in the greatest need by their school guidance counselor. Partnering with Inter-Faith Food Shuttle (IFFS) our program will access healthy, nutritious foods through local grocery stores, restaurants, and farmer’s markets at reduced rates. Studies have shown that children need a nutritious diet to help them:
*Have energy to learn
*Grow Healthy
*Stay Focused
*Be Positive
*Strengthen self confidence
Click here to VOTE NOW
Thank you so much for your support!
Beth Green
Meet Credit Academy!
I would like to introduce you to Credit Academy. This local organization was born from the frustration and sadness Melissa Langdale felt when she had to deny people, time and time again, the opportunity to fulfill their dream of home ownership. Melissa and her team serve as individual credit coaches for consumers and also offer seminars and educational forums for larger groups.
There are so many smart, successful, thoughtful, and conscientious people out there who have fallen victim to credit issues whether it be poor education, predatory lending practices, divorce, family illness, lay-off and the like. Credit does not have to be a dirty word. If you are willing to put in a little work with a tried-and-true professional you can come out of the credit slump you are in. For those of you who have been fortunate enough to keep your credit in tact, Credit Academy is a great resource for tips, tools, and legislation pertaining to all this credit related.
My message to you about Credit is NEVER GIVE UP. Credit does not define you as a person; however, credit is a necessary evil (so to speak) and you can always get yourself back on track.
Check out Credit Academy online and you can also find them on Facebook at: Credit Academy on Facebook
Yours Truly,
Beth Green
Breaking News from the Morrisville Chamber:
CASTO and partner 1st Carolina Properties announced last month that Target has purchased 10-acres of its Phase I development at Park West Village, a 100-acre mixed-use project to be located at Cary Parkway and Chapel Hill Road in Morrisville.
In addition to Target, retailers joining the project will include Stone Theatres; Buy Buy Baby; TJ Maxx; The Dress Barn; Rack Room Shoes; Mattress Firm; Sprint; Travinia Italian Kitchen; Omaha Steaks; New Japan Express; Qdoba Mexican Grill; Zoe’s Kitchen; Platinum Nail Spa; Fantastic Sam’s; Massage Envy; Ruckus Pizza Pasta and Spirits; and Deluxe Cleaners. Phase I of Park West Village is expected to open in October 2011. Visit www.castoinfo.com for more information.
Yours Truly,
Beth Green
MUSE is coming!
Only a month away and Rick and I will be jamming out to Knights of Cydonia by MUSE at their RBC concert on 10.26.10. We are very excited! MUSE opened up For U2 at their show, and infamous Raleigh traffic jam, last Summer. In fact, the picture shown is from that very concert!
What has been your favorite concert (s) this year? What artist played at your very first concert? Mine was Janet Jackson and oh man did I love it!
Yours Truly!
Beth Green
Meet You at the Bar!
Soon after Titan, my sweet Akita, died I decided to update the screen porch, his favorite spot at the house. I wish I had before pictures (I probably do somewhere) but I will describe it: The bar was lacquered wood (like Marine lacquer) with a fancy Irish Flag painted on the front. The chairs at the bar were from the 70s (but not cool) and the decor in the rest of the porch was Irish pub meets the beach. Weird, right?!
My first project was to clean the entire screen porch, top to bottom. Then I sanded down the ugly, I mean nice bar, and prime it for painting. I painted it a really pretty green and then I got creative and tiled the top of the bar (pictured). I added some planters; an outdoor rug; I used a beautiful planter, turned upside down with a piece of glass on top as a coffee table; added some art; spray painted the thresh hold and kick plate on the door with Oil Rubbed Bronze spray paint; replaced the door handle to Oil Rubbed Bronze; replaced the ceiling fan with a black/brown fan; spray painted the dog bowl (outside of bowl only) brown; and I painted a big beautiful red heart on the floor where Titan lay.
The tiling was the most nerve racking part. I had never tiled before but with the use of grout kits and the Lowe’s saw, I did it! Doesn’t it look great? Just a simple fix like a little tile, paint and art can really reform an outdoor space. Now I find myself out there quite a lot just hanging out. If you are looking for a place to start sprucing up your home for the market or to enjoy yourself, wall paint and art are two great places to start!
Send me some pictures or comment on your most recent project! I would love to see!
Yours Truly,
Beth Green
